You want the right customers to find you online, trust what they see, and send RFQs. But the way that buyers search for you is changing fast; many are using new AI-driven search experiences and tools to shortlist suppliers, which means the old “have a website and hope for the best” approach is getting harder to rely on. In this session, we’ll break down what’s changing in plain language, including the rise of AI Optimization (AIO), and what it means for how shops get discovered and chosen. We’ll share the practical moves that are working right now to increase visibility and credibility, featuring a customer success story with measurable results to show what good looks like in the real world.

Level/Prerequisites: Recommended for anyone involved in driving growth (sales, customer-facing managers, or in-house marketing staff) who wants practical guidance on improving online visibility.